A trademark is a visual symbol, which may be a word, name, device, label or numerals used by a business to distinguish its goods or services from other similar goods or services originating from a different business. Trademark is the valuable asset of each company as it is linked to their products and consumers can decide to buy products just based on the trademark. Therefore, trademark must be distinctive for each company so that consumers can distinguish a specific product of a company from others. Through trademark registration, you can protect your brand or logo by restricting other people from using the same.
For example, the logo of PEPSI is a registered trademark and owned by PepsiCo. It provides them protection against it’s illegal use by other person.